Marketing
Development Manager - Latin America – May 15/Present
I develop this role for Latin America. I created and deliver co-marketing strategies and campaigns with MNCs (Multinational companies as Dell & Lenovo) for the Latin American region including Brazil and México. I lead cross organizational teams, interns, agencies and third-party contractors. Some key activities:
I develop this role for Latin America. I created and deliver co-marketing strategies and campaigns with MNCs (Multinational companies as Dell & Lenovo) for the Latin American region including Brazil and México. I lead cross organizational teams, interns, agencies and third-party contractors. Some key activities:
- Management of
Latin American annual budget available for partners (Dell & Lenovo).
- Consultancy about
trends and market opportunities as well as support for marketing campaigns
based on consumer behaviors, triggers and culture in each country.
- Integration of
partner´s marketing campaigns with Intel direct campaigns.
- Definitions of
objectives & metrics. ROI reports: impacts in the sales, KPIs,
awareness, etc.
Communication
& PR Manager - Southern Cone - Aug 2010/Mar 2015
(Argentina,
Chile, Uruguay, Paraguay & Bolivia)
First
Communication & PR Manager in Southern Cone. I created the Communication
Strategy and a strong relationship between Intel, media and the ecosystem. I
led cross organizational teams, agencies, interns and third-party contractors. Special assignments during this period:
- Digital
& Social Media campaigns.
- Advisor in branding
and communication for local PC manufacturers in Argentina and Chile.
- Project Manager for
product launches in the region (MKT, Comms, Sales, Stocks, prices, etc.)
- Presentation on
Digital Strategies to 2000 students in Panamá as part of an Intel
Education Program in Latin America (2012)
- 3-month rotation in US
as part of the Worldwide Intel Digital Marketing Team (2012)
- Intel Ambassador, part
of the Global Intel Ambassadors Program (2012).
- PR Leader for Business
and Channel for Latin America (2013).
- PR Leader for PC
Client and Tablet for Latin America (2014).
- Special assignment in
the Latin America Digital Marketing Team on Social Media, Corporate
website and Paid Media Campaigns (2014)
Latin America
Digital Marketing Manager – May/Aug 2010
Created and
developed the Digital Strategy for the company in Latin America.
ZOO LOGIC - ERP Software
Marketing and Communication Manager - Oct 2005/Aug 2010
Created and developed the Communication and Public Relations area and the whole Communication and Marketing Strategy for the company. Developed the Strategic Plan of internal and external communication and public relations with clients, resellers, universities, press and community. Developed the Corporative Image and Brand Manual for the company. Managed a team of 3 people.
Marketing and Communication Manager - Oct 2005/Aug 2010
Created and developed the Communication and Public Relations area and the whole Communication and Marketing Strategy for the company. Developed the Strategic Plan of internal and external communication and public relations with clients, resellers, universities, press and community. Developed the Corporative Image and Brand Manual for the company. Managed a team of 3 people.
Account
Director - Dec
2005/Nov 2006
Development and implementation of communication and public relations strategies. Detection and identification of issues and potential crisis situations. Event organization.
Accounts: Las Leñas, MGE UPS Systems, Neuralsoft, TecnoVoz, Laboratorio Organon, Organizaciones Médicas, Arinware, Swift, CADIEEL, Memory Computación, and others.
Development and implementation of communication and public relations strategies. Detection and identification of issues and potential crisis situations. Event organization.
Accounts: Las Leñas, MGE UPS Systems, Neuralsoft, TecnoVoz, Laboratorio Organon, Organizaciones Médicas, Arinware, Swift, CADIEEL, Memory Computación, and others.
For Motorola
Argentina. Development
and implementation of communication and public relations strategies. Detection
and identification of issues and potential crisis situations. Event
organization. Media Trainings for Argentine and US
executives.
Other Accounts: BGH, Hotel Madero by Sofitel, Pinturerías
Prestigio,
Laboratorio Cassará, FEDEHOGAR (Federación de Fabricantes de Artefactos para el
Hogar), 16ª Feria del Libro Infantil y Juvenil y Farmacias del Dr. Ahorro.
Account Manager
- Feb 03/Oct 04
Accounts: Kodak Argentina, Kodak Salud, Hewlett-Packard, Macromedia, McAfee, Red Hat, Creative Labs, Wacom, Network Associates, SION, FutureKids, Image Campus, DM Trasporte
e Logística Internacional, Alabsa, Aldea Mac, BenQ, Dot Prepress, Pc Arts, Indigrafía y MacSupport.